This joint study between WMG, University of Warwick and the management analytics firm Concentra set out to research the capacity of modern data analytics to optimise supply chain performance. The research base comprises five European manufacturing businesses, all of different sizes and operating in unrelated industries. Using SupplyVue, Concentra’s supply chain analytics tool, the researchers were able to clearly demonstrate the ability of modern data analytics to create visibility across complex supply chains and to identify areas of sub-optimal performance. These insights informed improvements in the firms’ supply chain management processes and policies, which led clear business benefits in every case. The study indicates that the potential for analytics in supply chain management is high, but largely untapped. Our findings suggest that the easiest wins centre around basic good management measures, such as demand profiling, forecasting and the systematisation of supply processes.